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Enjoy Better Hearing and Comprehensive Care.

Good hearing is important to your health. As a BCBSAZ Advantage member, you have access to a hearing aid benefit through TruHearing that includes high-quality hearing aids and local professional care at a fraction of the cost. You can reduce your out-of-pocket cost with a lower copayment per aid (depending on model selected).

Think you might have hearing loss?
Try our free, fast online screening!

State-of-the-Art Technology

  • Enjoy natural, lifelike sound in virtually all listening situations
  • Stream audio and phone calls directly to your ears from your smartphone*

Personalized Care

  • Guidance and assistance from a TruHearing hearing consultant
  • Local, professional care from an accredited provider in your area
  • A routine hearing exam plus the first year (12 months) of follow-up visits for fitting and adjustments after purchase**

Help Along Your Way

  • A worry-free purchase with a 60-day trial and 3-year warranty***
  • 80 free batteries per aid included with non-rechargeable models****

Two types of hearing aids from which to choose

TruHearing Advanced
32 channels | 6 programs
TruHearing Premium
48 channels | 6 programs

When you're ready to address hearing loss, or if you have questions about the program, call TruHearing at 1-866-795-6961 (TTY: Dial 711) to learn more and schedule an appointment.

Why should you consider hearing aids?

If you suspect you or a loved one has hearing loss, take time to get your hearing checked. Seeking treatment early can make a big difference in your overall quality of life – treating your hearing loss with hearing aids will not only help you hear better, it can actually increase your self-confidence, help you enjoy social activities more, and improve your relationships with your loved ones.

Boost Your Confidence

A study by the National Council on Aging (NCOA)1 found that people with hearing loss who wore hearing aids reported better overall feelings about themselves than those who didn't treat their loss. They were also more likely to feel optimistic and engaged in life.

Rejoin the Conversation

The NCOA study also found that wearing hearing aids can enhance your enjoyment of group social activities. Noisy environments can be very difficult when you have hearing loss. Fortunately, today's hearing aid technology has advanced to the point that it's very effective in dealing with complex sound environments. Many high-end hearing aids automatically reduce background noise while preserving speech, making it easier to hear and understand those around you. The ability to hear better in noisy settings can help make social activities enjoyable again.

Renew the Bonds

Hearing aid wearers participating in the NCOA study reported overall improvements in their relationships at home, experienced less anger and frustration, and had better emotional health and stability.

Control Diabetes

The latest report by the CDC estimates there are more than 30 million Americans suffering from diabetes and another 84 million with pre-diabetes.2 Hearing loss is twice as common in people with diabetes, and 30% higher among people with pre-diabetes.3 However, your risk for diabetes doesn't mean you will develop hearing loss. A study from the Henry Ford hospital showed that women aged 60-75 who controlled their diabetes maintained similar hearing ability to non-diabetic women in the same age group.4  Learn more about diabetes prevention, education, and resources.

Take Care of Your Hearing

Even healthy living won't prevent all age-related hearing loss. If you or a loved one are having trouble hearing, it's a good idea to get a hearing exam. Early treatment is one of the best ways to reduce your risk of additional hearing loss.

  1. "Quantifying the Obvious: The Impact of Hearing Instruments on Quality of Life." National Council on Aging. Full report available at
  2. "National Diabetes Statistics Report, 2017." Centers for Disease Control and Prevention. Retrieved 25 October 2017.
  3. "Diabetes and Hearing Loss." American Diabetes Association. Retrieved 25 October 2017.
  4. "More Age-Related Hearing Loss in Female Diabetics with Poor Glucose Control." The Hearing Review. 30 January 2012.

Apple, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Android is a trademark of Google LLC.

*Smartphone-compatible hearing aids connect directly to iPhone®, iPad®, and iPod® Touch devices. Some TruHearing models connect to Android® phones directly. Connectivity also available to many Android phones with use of an accessory. TV streaming available through most TVs with use of an accessory.
**Must be performed by a TruHearing in-network provider. Follow-up visits must be used within the first year after the date of initial purchase.
***Three-year warranty includes repairs and one-time loss and damage replacement. Hearing aids and replacements are subject to provider and manufacturer fees.
****Free battery offer is not applicable to the purchase of rechargeable hearing aid models.

The relationship between Blue Cross Blue Shield of Arizona (HMO) (BCBSAZ) and TruHearing is that of independent contractors. TruHearing is an independent and separate company contracted with BCBSAZ to provide hearing services and hearing aids to BCBSAZ members.